Monday, March 25, 2019
Sociology Observation of Two Advertisements Essay -- Sociology Essays
This observation assignment has been very inte awaiting, in that it has make me more aware of advertisements. The two that I chose are Gentlemans Quarterly (GQ) and Vogue, twain from September 2014. The ads that I chose are a representative cross-section of the common ads you would find in these magazines.   We will start with Vogue. In Vogue 1, (an ad for Ruddenberry of London) there seems to be outdoor party of nigh sort outlet on. There is a man pouring tea with a fashion smile. Theres another male on seated on a horse, beside to a younger female wearing a Mardi Gras mask. At the john is a young girl wearing the kind of wig that doubting Thomas Jefferson wore. Most of the characters seem to be younger middle-age characters, and they would seem to be sooner wealthy. I cant really make a guess at the occupations, just now the guy pouring tea human faces like a lawyer of some sort. They seem to work placed the one child character to the furnish of the page, perhaps in dicative of the importance of children in this society portrayed. Its also intriguing to note that although we can see the ample face of one and more or less two more male characters, there are no women showed with their full face either their head is turned, or their wearing a mask. It would seem that the men are the more important of the sexes in this ad. This ad is meant to tactics towards the wealthier crowd, and it is probably meant to make one think of England. There are no other races portrayed in here except for Caucasian, so Ruddenberry is sporty on the snow-covered crowd to buy their clothes.   Vogue 2 (an ad for Kenar, once more a clothing company) portrays the perfect family from the 1950s. They all have fake smiles, and this picture of the model family is one ... ...e a musician and the rest of the characters occupations are not clearly defined. This ad is designed to make battalion know uncool, so that they go out and buy this fragrance to feel cool. Jazz i s very cool right now, and this ad shows that jazzy batch wear this fragrance. The two characters in the foreground confused me. They dont seem to add together with the rest of the ad.   From these six ads that Ive selected, its obvious that the two magazines I chose were primarily marketed for white consumers. Unless an ad is overly offensive or stereotypical, I dont think many an(prenominal) people would get too upset looking at ads. The mass of my two magazines were ads, and most of those were one model standing there, looking beautiful. These ads were a little more interesting, and this observation will cause me to never look at magazine advertising the same again.  
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