Case Study analysis in Strategic Management Example | Topics and Well Written Essays - 3000 words

Analysis in Strategic Management - Case Study Example In recent years they acquired 'Grupo Empresarial Bavaria.' Today SABMiller is present in various high growth markets like Asia, Eastern Europe, Latin America and Africa. It has also maintained presence in matured markets like USA and Western Europe. Its brand portfolio includes Castle, Miller Lite, Miller Genuine Draft, Snow, Peroni Nastro Azzurro and Pilsner Urquell. The first part of this report explains the strategic positioning SABMiller is in different markets like South Africa, Asia, Eastern & Western Europe, USA, Latin America and Africa. It discusses the core competencies and capabilities of SABMiller and also the stakeholder's expectations. The second part looks at the future implications of its strategy .In the last part various tools used for analysis of this case study have been discussed. Corporate strategy refers to the overarching strategy of the diversified firm. Such a corporate strategy answers the questions of the business the firm should operate in and how does this business helps in improving the core competencies of the firm as a whole. (David, 1989)It is the sum total of a company's goals, objectives and its plan for pursuing those purposes. (R, 2008)From these definations we can conclude that we need to analyse SABMiller's business environment , core competancies & capabilities and stakeholder expectations to identify it's strategic position. (KR, 1971) Business Environmental Analysis Using PESTEL , Porter's Five forces and SWOT In 2009 , SABMiller has been operating world wide.It has its presence in both developing and mature markets.Due to its presence in such varied markets ,its strategy in different markets has been analysed differently. South Africa South African market has been a monopoly of SABMiller. (SABMiller, 2009)Although this market is maturing with little growth potential but the customers are moving towards more premium brands thus increasing the profitability of the firm.HIV/AIDS poses a great threat in South African market.It is a huge threat in terms of avalability of work force but the greater threat is that the disposable income of the people is likely to decrease which in turn will effect SABMiller's sales and its profitability. Africa(exclusing South Africa) SABMiller has its presence in Tanzania , Zambia , Mozambique , Angola , Bostwana and Uganda.There is huge potential for growth is these areas propelled by broader distribution and clear segmentation strategy.However the political landscape in these areas is not idle.They also trade in soft currencies thus increasing the business risk as seen in Bostwana.African market is perceived by many as a lot of risk in the Portfolio of SABMiller and might lead to lose of confidence from the company's stakeholders. Asia and Eastern Europe Both these markets are highly fragmented and developing.People have found their disposable incomes to be rising which gives SABMiller a great incentive and great opportunity in these markets.The