What Are the Humanities and Why Do We Study It Essay Example for Free

What Are the liberal arts and why Do We Study It EssayI went around asking multiple people what they thought humanities was. Most of them kind of hesitated before they would come to a conclusion. I asked my friend, Gabe, what he thought humanities was. His repartee was, The study of humans and where they come from? He asked it in a question like he wasnt preferably sure. Another person I asked was my friend, Amberly. She thought it was the study of humans health.She was also very hesitant when she responded to my question. My friend, David, retort was, The study of cultures and how they express themselves. He was very quick to respond when I asked him. It didnt even take him a second to think about it. I finally looked up the word Humanities in the dictionary to find out the correct definition and this is what it read a.the study of classical languages and classical literature. b.the Latin and Greek classics as a field of study.c.literature, philosophy, art, etc., as disti nguished from the natural sciences. d.the study of literature, philosophy, art, etc.Studying Humanities is important because individuals should be aware of the differnt cultures around them and be open to how people express themselves.There is a lot of judgemental people out in the world. I dont believe anyone should be given dirty looks for having piercings/ tattoos, training differently, being over/ under weight, etc. Everyone is unique and beautiful in their own way. Individuals should not return to change themselves because someone has made fun of them or looked at them differently.

Violence in the Media and how it Affects Society Essay Example for Free

Violence in the Media and how it Affects Society proveThe effect of media is profound and far-reaching. All over the world, the media influences our values and intrudes upon our deep-seated ideologies and beliefs. Indeed the media has been a berthful compress in influencing races perceptions, and much importantly, their behavior as well. Business, politicians, and showbiz personalities pay huge sums of money to media firms in order create an image or change an existing one.Politics in particular, has been making delectation of the media to generate public support for their campaigns and support for certain policies and legislations. Indeed, the power of the media to affect our behavior has long been proven. Among the nigh pressing issues about media nowadays is how the proliferation of media emphasis cigarette affect parliamentary procedure. People have long believed that never-ending and chronic exposure to violence through various forms of mass media can erode the v alues of an idiosyncratic, oddly if the person does not have a strong system of moral support.(Croteau Hoynes 23) However while it is effortless to say that violence in media has an adverse effect in purchase order, there are scholars who argue that it is not media per se that causes the negative effects, rather it is a complex interplay of m some(prenominal) ingredients in society, and media is but one element in the issue. (Freedman 54) Media violence and its effect on society cannot be separated from these other factors and therefore, media alone cannot be held responsible for violence in society.As such, this paper intends to understand media violence and its effects on society by understanding the issues that underlie the argument. Violent behavior has long been a source of confusion among sociologists, psychologists and society in general. While there have been many extensive researches that have attempted to study, understand, and explain condemnable acts, none thus fa r has been found to satisfactorily explain all the complex processes and the interplay of factors that pushes an individual to do violence.Among these theories, the most widely- pass judgment is the constitutive criminology. According to this theory, violent behavior is the result of the complex interplay between man and the societal structures that he interacts with on a regular basis. (Sanders Ferrell 146) As such, perpetrators of violence cannot be analyzed separately from the affectionate processes that they interact with. Following this theory, it is roaring to understand why media has often been implicated in the step-up of truculent or violent behavior.Media has been growing more than stiff and omniscient by the minute. In particular the Internet, has amplified the power of the media to effect change and influence societys behavior. The effects of these technological advances have been discussed by Croteau and Hoynes, The increase in media options in recent years has even led to an increase in multi-tasking- using more than one form of media at a term. (5) With the ubiquitous media surrounding us in all aspects of our lives, it is easy to realize that the media is a big and indispensable part of contemporary life.Indeed the media has beat the most possessive and powerful force in our modern world, displacing religious and educational institutions as the primary m onetime(a)er of our individual and collective ideologies. (Croteau and Hoynes 6) And if media can be used to influence buying, voting, and other forms of behavior, it follows that is also affects violence and aggressiveness among people. How media influences people may be explained by Banduras social learning theory. According to Bandura (1977), the need to be accepted and conform to society is the main driving force for an individuals actions.If media then creates the image of what is pleasing and popular, then it is only logical that society acts in accordance to this media-crea ted image. The following figures are taken from the authorised website of the National prove on Media and the Family (2006) ? Based on average viewing time, an individual would have seen approximately 200,000 acts of violence including 40,000 murders on television by the time he or she is eighteen years old (Huston, et al qtd. from the National Institute on Media and the Family).? Children between the ages of 8 and 18 spend more time exposed to various forms of media (TV, computer, game consoles, melody, etc) than any other activity in their lifetime. (Kaiser Family Foundation qtd. from the National Institute on Media and the Family). ? Of over a thousand studies that have been done on the effects of violence in television and movies, majority of them conclude that individuals, especially children who spend significant time watching violence on TV and movies are more likely to display aggressive or violent behavior, attitudes and values.(Senate Committee congressional Public Hea lth Summit qtd. from the National Institute on Media and the Family) According to these figures, the younger the age of the individual, the more susceptible they become to the adverse effects of exposure to media violence. (Trend 93) The aggressiveness are often latent and presents subsequent in life which is adds to the difficulty of measuring the actual effects of media violence. (Freedman 137)Women who spend long hours watching TV violence are more likely to respond violently towards their spouses. There is an increase in sensuality among women with higher media violence exposure. (Partenheimer) In the same vein, men who watched more media violence exhibit increased sensible violence and aggressive behavior towards others as well. Both men and women who watch violence on the Internet, movies, and TV are three times more likely to commit traffic violations and other misdemeanors and felonies.Regardless of any theory, there is no denying the fact that any violent actions or aggr essive behavior is a harvesting of a highly complex process, the mechanics of which may forever elude social scientists. However, while violence may indeed be just the end product of a series of interactions between the perpetrator and the world around him, the question still remains why some people who grow up watching the same levels of media violence grow up to be normal people while others become social deviants.As the individual makes the choice to commit an aggression, how much of this is because of media influence and other social and physical factors, and how much of this is purely the individuals choice? For social scientists the challenge is to create theories that will garter prevent violence rather than analyze the aggressive after the fact, after the harm has been done. As antecedently mentioned, learning does not take place in a vacuum it does so within a social context. Young children are very impressionable, and they need constant supervision and explicit directio n from their parents.Children should be made to realize what behaviors are acceptable and those that are not. Parents should exhaust all efforts to monitor what their children see and understand and provide proper and consistent guidance Indeed the media is very powerful and highly influential. But it is a neutral instrument and can be used for both good and bad. By virtue of its programme of delivery, films and television are highly accessible and are able to reach an enormous audience within a short span of time.The elements of compelling narrative, appealing characters, vivid imagery, and technological achievements, make a powerful combination that is able to stir deep emotions and leave lasting impressions in the psyche of the individuals who are watching. Shows and music that carry positive themes of justice, equality, and honor are very effective in shaping public opinion, and by extension, positive behavior as well. A well-made film or TV show can galvanize a society into a ction and initiate positive change. Media should temper violence by featuring shows that get ahead values as well.Works CitedBandura, Albert. Social Learning Theory. Prentice-Hall. 1977 Croteau, David. Media Society Industries, Images and Audiences. Thousand Oaks, CA Sage. 2003. Freedman, Jonathan. Media Violence and Its number on Aggression Assessing the Scientific Evidence. University of Toronto Press. 2002. Partenheimer, David. Public Affairs Office. Childhood Exposure To Media Violence Predicts Young expectant Aggressive Behavior, According To A New 15-Year Study. 2003. Retrieved on March 7, 2008 from http//www. apa. org/releases/media_violence. html

Discrimination Worksheet Essay Example for Free

secretion Worksheet Essay What is inequality? How is variety different from prejudice and stereotyping?Discrimination is unfair treat workforcet to different categories of slew based on some things including race, religion, culture, orientation, and so on. Prejudice is, in my terms, judging someone without rattling knowing anything about them. Stereotyping is very quasi(prenominal) to prejudice but it is widely known gatherings that sight are placed in like athlete or nerd. Discrimination is different because you are acting on the hatred you have for people kinda of just thinking about it. For example, it is the difference between thinking about killing someone and actually doing it. Discrimination is probably the most hurtful because you are being open about it to someone rather of thinking it to yourself. What are the causes of discrimination?Many things can cause discrimination. The main thing, I would say, is it is a conditioned behavior. This means these people who discriminate were probably raised to feel this way towards a certain group of people. What you learn growing up can stay with you for the rest of your life. Here you are a defenseless child who knows nothing but are told to hate a certain group of people, you are expiration to listen because you were raised to. Then, when youre older, you will automatically discriminate against this group because you were told to. There is discrimination against people of other races because they have a different skin color which makes them different. There is discrimination against jovial people because we dont understand why they choose to be that way. These are just a cope with examples of what causes discrimination. How is discrimination faced by one identity group (race, ethnicity, religious beliefs, gender, sexualorientation, age, or disability) the same(p) as discrimination faced by another? How are they different? I think discrimination is faced by all groups the same in one way, they are all getting treated unfairly because of their race, ethnicity, religion, etc. I dont think there is a single someone in life, even a white male, who has not experienced some form of discrimination in their lifetime. However, other than that one fact, I think everyone faces discrimination differently. People of different races deal with being called a lot of names. Also, people with different religions get made fun of for what they believe. Women receive a lot of electronegativity when they try to move up in a company because the man is supposed to. Gay men and women are frequently told they are going to Hell and God doesnt approve. The funny this is, most gay people I know believe in God and go to church regularly Discrimination is faced by many different groups in very different ways.

Time and Truth Essay Example for Free

Time and virtue EssayThe unreal in English is used to talk about things in your imagination, but which atomic number 18 not true. The unreal is often used with if and desire. Present Unreal Conditional The present unreal dialogue about the present time, life today, right now, but imagining (or wishing) something that is untrue. In a wish sentence, or in an if-clause, you use the chivalric tense to show that the verb is unreal about the present. The main clause (often called the result clause) uses would If I had a mint candy of money, I would get a house. (The virtue is that you dont choose a lot of money. ) If I knew Japanese, I would work in Tokyo. (The truth is that you dont contend Japanese. ) I wish I had a better job. If I had a inviol commensurate job, I would be oftentimes happier. (The truth is that you dont have a good job. ) I wish I knew how to type. If I knew how to type, I would be able to get a better job. (The truth is that you dont know how to type. ) The verb to be is always were in the unreal, no matter who the subject is He wishes he were the mayor. If he were mayor, he would solve the homeless problem.(The truth is that he is not the mayor. ) If I were taller, I would play basketball. I wish I were six feet tall. (The truth is that you are not tall. ) Exercise 1. She doesnt speak English, so she doesnt understand you. If she ____________ English, she ______________________ you. 2. He cant drive, so he wont buy a car. If he _________________________, he _____________________ a car. 3. He isnt rich, so he wont buy a beach house. If he _____________________ rich, he ___________________ a beach house. 4. He eats too much, so hes fat.If he ________________________ too much, he ___________________ fat. Note You need to use didnt in this sentence. ult Unreal Conditional (Rick Shur, page 2 of 2) A wished or imagined idea about a historic event is called the past unreal. The verb in the wish clause or if-clause is put in the past stainless (had + past participle) to show the past unreal. The main clause (the result clause) will use would have + past participle.When I was a child, I hated school. (This is the truth, what really happened. You hated school.) If I had liked school better, I would have studied and I would have learned more. I wish I had been a better student as a boy. I wish I had had better teachers, too. I wish my parents had forced me to do my homework. (The truth is that you didnt like school, you didnt study, you didnt learn, you were not a good student, you didnt have good teachers, and your parents didnt force you to do your homework. ) If she had reminded me that yesterday was her birthday, I would have bought her a present. At least, I would have sent her a card.(The truth is that she didnt remind you, so you didnt buy her a present. ) I wish the Mets had won the game last night If they had won, I would have made a lot of money. If the Mets had beaten the Yankees, I would have won $200. (The truth is that the Mets didnt win, and you didnt win any money. You incapacitated ) Exercise 1. She didnt give me her earphone number, so I wasnt able to call her. If she ___________________________ her phone number, I ________________________________able to call her. 2. He didnt have his wallet with him last night, so he didnt buy the book.If he ____________________________ his wallet with him, he ________________________________ the book.3. They didnt get to the airport in time, so they confounded their flight. If they __________________________ to the airport in time, they ________________________________ their flight. Note You need to use wouldnt in this sentence 4. He wasnt able to open the wine bottle, so they didnt drink wine. If he ___________________________ able to open the wine bottle, they _______________________________ wine.

Television media, war and truth Essay Example for Free

television system receiver media, fight and truth EssayAn informed cosmos is the cornerstone of modern society. An informed public during struggletime leads to a levelheaded democracy. though the media shares a special connection with wartime reporting, disseminating information of major watchword value, it often keeps the truth dissemble and naive realism cover. The media establishment profited by periods of rapid technological change through the 1970s and 80s, and as idiot box reporting grew sophisticated, concepts of truth and reality were wrought by the immediacy of visual content. This essay, in light of the Vietnam fight, the Persian disjunction War, and Iraq War, will outline how the impact of television reporting during wartime, policy-making manoeuvring, and the atrophy of journalistic standards, has shaped our view of reality and truth. Television reporting of the Vietnam War, as the first televised war, reached audiences around the world. Conflicts of involution between journalistic integrity and nationalistic sentiments served to undermine the medias coverage of the war. The Washington Post announced on Aug. 5, 1964 American Planes arrive at North Vietnam After Second Attack on Our Destroyers Move Taken to Halt New Aggression. later the New York Times reported President posteriorson has ordered retaliatory action against gunboats and certain backinging facilities in North Vietnam after renewed attacks against American destroyers in the disjunction of Tonkin. Though there was no assure of a second attack by North Vietnam, President Johnson in a speech delivered on Aug. 4, 1964 earned plaudits from the New York Times editorial staff by proclaiming (they) went to the American people go night with the somber facts. By reporting claims from Administration officials as absolute truths, American media opened the provide to a cover Vietnam war1.Though the Tet offensive (North Vietnamese soldiers swept through more than one ce ntury Southern Vietnamese cities) left the U.S victorious, media portrayal was negative. The medias hidden agenda dotted television reportage destiny sway public opinion against the war. Television images usurped factual news stories relegating experienced reporters to bystanders and caption writers2. in-person commentary saturated television coverage with statistics pointedly showing an erosion of objectivity. Before the Tet offensive, journalists described 62 percentage of their stories as victories for the U.S, 28 percent as defeats, and 2 percent as inconclusive.After Tet, 44 percent of the battles were deemed victories, 32 percent defeats, and 24 percent inconclusive3. In 1998 the airing of a report by CNN and Time Magazine of the U.S Special Forces all toldeged use of nerve gas against American defectors in the Vietnam War was repudiated by Special Forces veterans groups and high profile in carve upigence figures. Yet, CNN asserted itself as a credible news organization, s aying it was concerned with stories of human affliction4. The Fairness verity In Reporting (national media watchdog set up in 1986 to document media censorship, bias and erroneous reporting), however, declared some television coverage from the Vietnam War a mere fabrication5.The Persian Gulf war ushered in a period of rapid change for American media. Re-structuring of television networks and amendments to federal regulations6 spawned an era of transmit coverage and press pooling. Amended laws ensured television journalists became trusted agents of the U.S war machine whereby media correspondents were screened7 selective information was aired to U.S audiences. Press freedoms were challenged less for the militarys interest (worried close to leaking of strategic intelligence) than the Administrations political agenda. Television coverage was dictated primarily by advancements in digital satellite technology. The Persian Gulf war was the first war to be televised using global satell ite networks8. Fluid images were cast, as veteran CNN Bernard Shaw recalls, in peoples faces, due to globalization of television networks.The American Administration, evidence later indicated, utilized television images and newspaper reports to persuade the public that Iraqi troops were threatening to invade oil rich Saudi Arabia. Though satellite images taken of Saudi Arabias border detai guide a small number of Iraqi troops, U.S newspapers, news magazines and television networks drummed up reportage in line with the Administrations political agenda. Independent press and peace activists argued against the deployment of U.S troops to the domain campaigning for a UN peace-keeping force to be sent. But such sentiments did not percolate into the U.S media.Although television coverage saturated airwaves to summon public support for a U.S invasion of the Persian Gulf, television feeds of suffering Kurds, and different(a) Iraqis, prompted large segments of the public against military solutions for conflicts in the Middle East. Mark Rozell Professor of public policy at George Mason University punctuated the impact of wartime television coverage by citing a Gallup PollA January 1991 Gallup Poll revealed that 89 percent of the American people identified television as their main source of information just about the war only 8 percent of the American people identified radio and 2 percent newspapers.The U.S led invasion of Iraq saw satellite internet and television, and further sophistication in television equipment, benefactor the myriad U.S news agencies who invested their time in covering the war. Though no formal evidence was tabled about alleged ties between Saddam Hussein and the perpetrators of 9/11, 32% of Americans, in a poll conducted by PIPA/KN9 in 2003, thought Saddam Hussein very likely to be personally gnarled in the terrorist attacks 37% thought it was somewhat likely.This misinformation is attributable to the torrent of television broadcasts and pr int media directed at providing a repetition of incidents surrounding 9/11 repetition is a precursor for propaganda. International polling has suggested public opinion around the world has been strongly against unilateral action in Iraq without UN approval. Of the 38 countries surveyed majority support does not exist for the actions of the U.S10. The obfuscation of truth and deterioration of journalistic integrity was the result of savvy political maneuvering.Oversimplified television coverage of the Middle East has reduced it to a social and political backwater. The depiction of the bloody camera and weeping man (see appendix) represent the reality that wars can bring. The blood on the camera signifies the savageness of war alluding that wars may be captured on film or camera but the reality bottom of the inning wars (the blood) cannot be captured objectively. The weeping man brings forth emotion involved in losing someone close. Such ethnical and social sensitivities are not sho wn in U.S medias war coverage. Television has proved to be a effectual tool for masking truth by producing neatly worded sound-bites. A poll conducted by PIPA/KN in 2003 asked Americans whether a majority of people in the Islamic world (would) favour or oppose the U.S led war efforts to fight terrorism, a plurality of respondents (48%) assumed the Islamic world favoured the war effort.Al Jazeera, brought the coverage of the Iraq war to 40 million Arab viewers, hoping to deliver free and independent news. Founded in 1996, its goal, according to Senior manufacturer Samir Khader is to educate the Arab masses on democracy, irrespective of the other opinion. Staffed by former members of the newly disbanded BBC Arabic television, all of whom are strong believers of a balanced and fair press, it has come under fire by the Arab and horse opera worlds for being the mouthpiece of the zionists and a mouthpiece of Osama Bin Laden respectively.The notion of absolute truth and reality of telev ision coverage is undermined by the representations of Al Jazeera as both a mouth piece of the zionists and a mouth piece of Osama Bin Laden11. Al Jazeera cutting to commercials plays a 30-60 second montage of American war planes, American bombs exploding and American army tanks across the desert. These images have come under criticism from U.S Press Officers. Dichotomies of interest will remain affirms U.S military Press Officer Lt. Josh Rushing as long as Al Jazeera U.S media continue to play to their respective audiencesWhen I watch Al Jazeera I can tell what theyre showing and what theyre not by choice. Its the same thing when I watch Fox at the other end of the spectrum. It benefits Al Jazeera to play to Arab nationalism Just like Fox plays to American patriotism. Because thats their demographic12.Incessantly ringlet out television images the media oversimplifies the coverage of war. An informed media covering factual stories free from political slant is progressively impo rtant in a growing democracy. The media coverage of the Vietnam War led to degradation in journalistic integrity the Persian Gulf conflict deepened political ties between the American Administration and the media Iraq War is covered by a multitude of U.S news agencies but also an Arabic television news channel. Though the wars were covered by the media in different lights the widening political influence and diminishment of journalistic cannons have been uncouth threads that have shaped our understanding of truth and reality.* * *BibliographyFairness and Accuracy In Reporting (FAIR) Website www.fair.org.John Pilger, Heroes. (Johnathan Cape 1986, Vintage 2001), p.260.Hallin, Daniel C., The Uncensored War The Media and Vietnam. Los Angles atomic number 20 University of California Press, 1986. p. 161-162.A. Shah, Media, propaganda and Vietnam. http//www.globalissues.org/HumanRights/Media/Propaganda/Vietnam.asp. Created Sunday, December 29, 2002 Last Updated Friday, October 24, 2003.J ames Rennie, abdicate Storm Front Television News and Narrative Construction in the 1991 Gulf War, Honours dissertation 2004 http//www.film.queensu.ca/Critical/Rennie2.html.Capt Jon Mordan, wrinkle Space Power diary-Chronicles Online Journal (online-only companion to Air Space Power Journal published quarterly), Document created 6 June 99.Douglas Kellner, The Persian Gulf TV War. (Boulder, Co. Westview Press, 1992).Program on International form _or_ system of government Attitudes/Knowledge Networks conducts global polls.Gallup Poll International.DVD, Control Room (2003) directed by Jehane Noujaim (see appendix). physique 1http//www.oilempire.us/mediawar.htmlImage 2http//www.thewe.cc/contents/more/archive2005/january/war_2005_january_images_1.htmlAppendix 1Appendix 21 Fairness and Accuracy In Reporting (FAIR)2 John Pilger, Heroes. (Johnathan Cape 1986, Vintage 2001), p.2603 Hallin, Daniel C., The Uncensored War The Media and Vietnam. Los Angles California University of Californ ia Press, 1986. p. 161-1624 A. Shah, Media, propaganda and Vietnam. http//www.globalissues.org/HumanRights/Media/Propaganda/Vietnam.asp. Created Sunday, December 29, 2002 Last Updated Friday, October 24, 20035 Fairness and Accuracy In Reporting (FAIR)6 James Rennie, Desert Storm Front Television News and Narrative Construction in the 1991 Gulf War, Honours Thesis 2004 http//www.film.queensu.ca/Critical/Rennie2.html7 Capt Jon Mordan, Air Space Power Journal-Chronicles Online Journal (online-only companion to Air Space Power Journal published quarterly), Document created 6 June 998 Douglas Kellner, The Persian Gulf TV War. (Boulder, Co. Westview Press, 1992).9 Program on International Policy Attitudes/Knowledge Networks10Gallup Poll International11 DVD, Control Room (2003) directed by Jehane Noujaim (see appendix).

Red Bull Energy Drink Essay Example for Free

chromatic Bull push button Drink show* rubicund Bull can be c all tolded as a pi matchlesser in the capability suck category worldwide. In India too, trigger-happy Bull was the brand that created the free talent drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , bolshie Bull has created a category of elan vital drinks in the Indian market. 4. Contd. * According to Economic Times ( 30. 05. 08) the energy drink market in India is estimated to be around 100 crores. * The market now has two main players Red Bull and Power Horse.* RB has an assessed market share of 29% of the global market of energy Drinks. * In the U. S. , Red Bull enjoys a 47% share of the energy drink market, and now has a 50% share of the German energy drink market. 5. SWOT analysis * grocery leadership- Within the energy drinks market Red Bull is the industry leader throughout t he world. Marketing Efforts- a lot of promotions and tumesce targeted campaigns and sponsorship e. g. formula 1 helps to expand Red bull brand and increase consumer brand awareness. * Strong , alert fashionable brand identity. * Strengths 6. Weaknesses * Above-average prices.* Lack of innovation- there are a lot of competitors in the market and they lead their own USP which leaves Red Bull behind. * Reliant on small product base- The company unless markets one branded product, Red Bull Energy Drink (along with a sugar free variety). * Inexperience is only 6 years old in India. * Lack of patent on RB s normal means anyone can copy it. 7. Opportunities * Extension of product line- this will help to retain market share. * loyal Advertising and Promotions. * Consumer recognition through sponsorship of sports events. * New ventures like partnership with Facebook.8. Threats * Health concerns- tougher rules from government on lavishly caffeine content. * Consumer awareness of healt h and well being- people may start to drink other alternatives as it is associated with healthier life style. * Drinks might not be accepted in the new markets. * Organic energy drinks might steal RBs market share. 9. Promotion Opportunity psychoanalysis * Competitive Analysis * Opportunity Analysis * scar Market Analysis * Customer Analysis * Market Segmentation scheme 10. Competitive Analysis 11. Share of Energy Drink Market Red Bull 42. 6 teras 14. 4 Rockstar 11.4 Full Throttle 6. 9 Sobe No Fear 5. 4 Amp 3. 6 Sobe Adrenaline Rush 2. 9 Tab Energy 2. 3 Monster XXL 0. 9 Private gauge 0. 9 Rip It 0. 8 Sobe Lean 0. 7 BooKoo 0. 5 Sobe Superman 0. 4 Von Dutch 0. 4 12. Real Competition * Redbulls real competitors are the market leaders of cola companies such as Pepsi Coca Cola, who have created their brand leadership since several years in the Indian market. 13. Opportunity Analysis * RB has a niche market is yet to percolate in the mass market. 14. Target Market Analysis * Core t arget market segments for RB consists of the core age group of 15 to 60.* Energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and scag are more preferred by male consumers. * Recent studies also indicated that 65% of the energy drinks market consists of male consumers. 15. Customer Analysis * Young people are especially open to determined debilitation and insufficient energy. * More specifically male teenagers people in their 20s, are also most likely to believe in the authenticity of the energy drinks. * As a result, the majority of energy drinks are develop for and advertised to this younger generation.* Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age 15- 60 Content Image Conscious Influenced disbursement Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation system * RedBull avoided usual methods of marketing, relying more on what is called buzz marketing or word-of-mouth. * Red Bull advertised direct to Generation Y , the so-called millennial people born after 1981.* Student brand managers who would be used to promote Red Bull on university campuses. These students would be shape upd to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and provider of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-run relationships with the * people who can make it become a reality. * Vision Statement * People Be a great place to work where people are inspired to be the best they can be.* Portfolio gravel to the world a portfolio of quality beverage that anticipate and satisfy peoples desires and needs. * Partners Nurture a winning meshwork of customers and suppliers, t ogether we create mutual, enduring value. * Profit Maximize long-term return to shareowners while being remindful of our overall responsibilities. * Productivity Be a highly useful, lean and fast-moving organization. 19. Brand Development Strategy * capital Strategy Begins with Great Research. * Once the brands core values have been identified, the road towards effective brand proposition development begins.* Development of the brand statement- commencing a Brand development strategy. 20. 21. Brand emplacement Strategy * Clear, Engaging, Unique, Relevant to the target audience. * Able to incorporate an element of positive emotional attachment that is break dance than just quotgood. * Echoed within business, internally and externally. * Consistent across multiple marketing advertising mediums (print, online presence, etc). * continually toughened within the organization so that employees consistently deliver what is promised. * Able to adapt to a ever-changing marketplace. 22. Distribution Strategy.* Intensive distribution aims to provide saturation coverage of the market by using all available outlets such as * Super markets, * Gyms, * Coffee Houses Subway, Barista, Costa Coffee, Cafe Coffee Day * In n Out Convenience Stores. * Pizza Outlets. * Media Relations * Use Technology * Monitor the Web * cook Public Awareness 23. Integrated Marketing Communications Management * Sales Promotion * Must encourage the 1 st purchase of the product in a store. * Make them aware of the product its advantages. 24. IMC Objectives * RedBulls IMC heading is Sales Promotions.* Create new target markets. * Large display in the Departmental stores. * Bull pick stickers on the floors of departmental stores promoting RB. 25. IMC Budget 26. Internet Web site * Promotions through social networking sites such as facebook, twitter, Hi5. * Also, Ad promos on websites such as NDTV, zoom India. 27. Media * Ad Campaigns on Prime TV take such as NDTV good times, MTV, Channel V, Zo om, VH1, Star World a few more. 28. Budget * cartridge holder * Femina, People, Rolling Stones. * 15k per page * 12 mnths- 180,000 * Newspapers * HT City Delhi Times.* 1lac per page * 4 weeks * 12 mnths- 4800000 * Radio * 10k per mnth * 12 120000 * TV * 5 lacs * 4 weeks * 12 2400000 * Total Expense 31,80,000 29. 30. Integrated Marketing Communication Methodologies * How do we move on? How do customers process information? * There are many models theories. * Thorough understanding of the audiences needs, emotions * activities is essential to control accuracy relevance of the * message. 31. Advertising * What target market do you want to reach? * What image do you want to portray? * What product or service do you want to emphasize?* How much currency can you spend? * When is the right time to advertise? * Red Bull has an aggressive marketing campaign. * Red Bull uses all the available media channels, meaning cinema, TV, radio, press and the internet. * In other words the co mpany focuses on the media through which it reaches its primary target market-young people. * RB allows the consumers to interpret the product the moments of use themselves. * Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by enceinte you wings ?.32. Consumer Promotions * Red Bull sponsors the motorsports or fun sports, but always where Red Bull is needed. * Red Bull does event sponsoring. * Event sponsoring attracts peoples attention towards the product and connects them. 33. Personal Selling * take is another very important part of the three pillar marketing system. * As the major invention of Red Bull is to energize the company samples at the right place at the right time, where it finds its direct target market. * Examples of usage are driving, studying, working night shifts and sports.34. 35. Media Plan * TV * Still a staple fibre medium of advertising. * Allows to demonstrate the advanta ges of RB. * Good Reach. * Magazines * Economical. * Provides higher brand awareness. 36. Evaluation Control Metrics Campaign piece Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet TV No. of people viewing particularly when the Ad is being aired. Print publicizing No. Of Subscribers of those magazines, Newspapers Product Placement No.of comments (+ or ) mentioned on social networking sites.37. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio TV Other Misc.* DARE TO BE DISCOVERED 38. 39. Sources * http//www. rediff. com/money/2006/may/24drink. htm * http//www. thestudentroom. co. uk/showthread. php? t=986602 * http//www. trcb. com/business/marketing/redbull-marketing-strategy-7375. htm * http//www. drawert. com/red_bull_2. php http//energydrinks. factexpert. com/882-energy-drink-industry. php.

Debt and Factoring Essay Example for Free

Debt and Factoring EssayNowadays, every line of work needs finance. But at the same age, bad debt has become a stinging problem for the deferred paymentors. Many companies atomic number 18 faced with the superior credit risk, so obtaining it can be champion of the nearly difficult parts of running your business. So what is the solution for this problem?You can see, there are so many types of business finance, including bank loans, credit cards, leasing, even outsides investors, family and friend loans But in my opinion, one of the quickest forms of low cost business finance is factoring, where you can get up to 85% of the value of your accounting fastly, and the remainder (minus the factoring companys fee) after the currency is collected. kFactoring is one of the best ways to get quick finance, improving your cashflow and allowing you to make the some of your sales without risking late payment.What is factoring? You can image that just be simple to sell your flyer to a factoring company. You can get cash quickly, have a chance to access immediate funds, without having to hold for the customer to pay the invoice. You also dont have to collect the debt. Because you transfer the bang to the factoring company. They get debt and have to collect it. Of course, you lose approximately of the value of the invoice. And the difference between the harm it paid for the invoice and the money from the debtor is the factors overall hit.They can provide money either with recourse or without recourse. This is especially beneficial to those of you who are in a growth current and committing more working capital to customer credit debtors. There are three basically parties intricate in factoring transaction. First, the seller of goods. Second, the buyer of goods. And lastly, the factor or factoring company. Three parties interact from each one other during the purchase of goods. And what about the history of factoring? In fact, it started centuries ago. I t was used in England before 1400.It appears to be closely related to early merchant banking activities. As time rolled on, factoring underwent several changes. The changes are brought about by technology, the organization of companies particularly air travel and non-face to face communications technologies starting with the telegraph, followed by the telephone and then computers. The changes in the legal structures also influenced the changes in factoring rules. But in general, the single-valued function of it is as the same. Factoring is becoming popular tool to solve problems relating collection, delays recievables.So what are the reinforcements of factoring over other types of finance? Time Saving With factoring, you dont waste too much time to chase debts, administer sales ledger. Instead that you can concentrate on the other major areas of your business and improve your efficiency. You can use this money to invest in stock, real estate Cost Naturally, one of the key consid erations when thinking about factoring solutions is the amount it leave behind cost. Obviously it will mean that profit margins are reduced when the factors service fee is taken into account.However, factoring your invoices is still cheaper than exploitation credit cards, overdrafts or many other forms of finance. Factoring also gives you set fees, whereas credit cards and overdrafts be can build up if you keep using them and not paying them off in full. fastness Factoring allow you to capitalise on your invoices with a minimum of delay. You can get up to 85% of the invoice within 24 hours, helping to maintain a good working cashflow rather than requiring you to wait 30/60 days for a customer to pay (If they pay on time . This is particularly useful if you get a large order that requires you to spend on stock and production be before you get paid factoring allows you to accept the order with much less risk to your cashflow. pledge Factoring does not require you to use your home or business assets as security for the finance, as the money is secured on the sales you have already made. Bear in mind though that some factoring companies will not trust to factor risky invoices as they carry the risk rather than you.Suitable for Businesses of All Sizes- One big advantage of factoring is that it is potentially suitable for businesses of all sizes especially now there are invoice finance firms that are targeted at small businesses and their needs. The above listed advantage do not mean that the factoring operation are totally free from any limitation. round of main limitations of such transaction are listed below Reputation Some less reputable invoice finance companies can damage your customer relations by being too aggressive in collecting factored invoices. However, you can avoid this problem by choosing a well known and reputable firm. manage Factoring reduces the control you have over your debts, as the invoice finance company collects them for you. H owever, this also office less work on your part. factoring can have a negative impact on the way a business operates. * The factor usually takes over the maintenance of the sales ledger. Customers may prefer to deal with the company it is trading with rather than a factor. However, if the factors techniques are clearly agreed beforehand, there will usually be no problem. * Factoring may impose constraints on the way to do business.For non-recourse factoring, most factors will want to pre-approve customers, which may cause delays. The factor will apply credit limits to individual customers (though these should be no lower than prudent credit control would suggest). * The client company might only want the finance arrangements and yet it might feel it is paying for collection services they do not very need. * Ending a factoring arrangement can be difficult where the only exit lane is to repurchase the sales ledger or to switch factors and that could cause a sudden shortfall in you r working capital.